Does the AAA company ever get created now?
Posted on September 2, 2014
There are a large number of small businesses in Canada and the United States that include AAA in the name. The reason for doing so goes back to how companies were typically found by their customers 20+ years ago – the phone book. For those who missed the phone book, here is a sample page from one in Hurricane, Utah.
If someone was looking for your business, being placed first in the list would be ideal. That started a trend where businesses were created with the letter A. The trend devolved further as businesses started being created with AA and AAA at the beginning of the name. It ensured that the business would be first in the list.
But the phone book doesn’t have the same impact anymore. Small businesses are cutting back on the amount they spend on YellowPages since their customers are finding them through Google and Facebook. Most people use their phones to look up businesses and recycle the poor old phone book.
I don’t believe that anyone will create the AAA business anymore or at least not for the phone book motivation. Since enough AAA businesses exist perhaps customers think the AAA stands for excellent service or top notch quality rather than the hack to get to the front of the phone book. It also begs the question for what the AAA equivalent will be in today’s economy? Is it amazing search engine optimization so you are placed at the top of Google’s list? A great .com domain name? Or a compelling Facebook page? I suspect the answer is yes to all three questions and that requires significant expertise on the part of the small business owner or the need to adopt tools/technologies to deliver that value.